Nowadays your success depends on how good you in is keeping up with the fast-changing marketing trends and advancements. Every digital marketing agency needs to be forward-thinking and able to foresee the next big thing on the horizon.
Here are some trends that have been gaining popularity and some top digital marketing strategy suggestions from us – a digital marketing agency London.
1. Use data effectively
Now more than ever a digital marketing agency needs to use its data wisely and consistently. In the wide pool of viewers across all platforms, the real challenge for every digital marketing company is to reach the relevant users. Yes, you may have the most amazing and eye-catching content but if it is not engaging potential clients then it all goes to waste. A digital marketing agency needs to use all metrics available to allocate the best target and reach it most efficiently. Use your date firstly to identify the best target group for you and then use it to drive your creativity. It would be very beneficial for a digital marketing agency to start using data to understand which ad images will drive the best click-through and conversational rates and integrate that into future campaigns. For a digital marketing agency to stay at the top of the game, analyzing the performance metrics of existing campaigns, using them to identify any gaps and working towards closing them is more than essential.
2. Use more video content
With the risk to repeat ourselves, video is the key to success according to every digital marketing agency today. Instagram1 announced that these days, people are watching less TV and more digital video. By 2021, mobile video will account for 78% of total mobile data traffic. We've also learned that younger audiences are spending more time with amateur content creators and less time with professionals.
If you ask any digital marketing company, they will tell you that videos are the best way to build stronger bonds with consumers which will also make them more likely to purchase a product. The good thing for your digital marketing agency is that there are plenty of options for video content - tutorials, teasers, testimonials, behind-the-scenes videos, you name it. So we, a digital marketing platform London, want to tell you not to wait long and start using videos to improve your digital marketing strategy.
3. Learn how to use SEO the right way
Every digital marketing agency will tell you that SEO is still the backbone of marketing. It has been seeing some interesting developments recently and every digital marketing agency is taking advantage of it. For example, your digital marketing company can prioritize local CEO thanks to Google My Business which is a free tool that allows businesses to manage their online presence across Google, including search and maps. However, according to any digital marketing agency, it is not just about claiming it but also about how good you are doing at optimizing it. New features are being added constantly, so your business may be missing on opportunities to drive leads. Stay tuned for a new blog article by HYPER CRUNCH, a digital marketing platform London exclusively on SEO and how to integrate it into your digital marketing strategy!