As a digital marketing platform, we have tested the power of Twitter as part of a marketing strategy, but in case you are still in doubt, here are the top 5 reasons why is that the case:
1. Connect with your customers
Every digital marketing agency wants to tap on Twitter because it gives a platform to connect with your customers at any time of the day. An example of how you can use Twitter is simply to ask your customers for feedback or respond to their queries. Moreover, responding to tweets from your customers also helps a digital marketing agency in the process of building and further strengthening the bond between you and your business customers.
2. Cost-free marketing
One of the biggest advantages of Twitter is that it’s free to use. You do not have to pay to be on Twitter or for tweeting. The simplicity of creating a tweet and reaching all of your followers with one click and without paying anything is exactly what your business needs. A digital marketing agency will use Twitter in your business advantage as a way to reach out to your audience at no additional cost.
3. Keep an eye on your competition
As we have mentioned in our previous article about marketing on Twitter, researching your competitors and keeping up with what they do on the platform is very important and every digital marketing agency tries to do it consistently. Also, this allows you to keep an eye on what’s happening on the competitive side – are customers sharing complaints or suggestions publicly with your competitors on Twitter for example. This would help a digital marketing company recognise where your business can improve thanks to this type of feedback. You can den gather it and implement it to make sure your business is meeting the needs of customers.
4. Interact with potential customers
In addition to the opportunity of connecting with the customers you already have, Twitter also allows you to interact with your potential customers as well. A digital marketing agency knows that there may be people reaching out to know more about your business and this is the perfect opportunity to prove the value of your business and turn them into customers. A digital marketing agency can use Twitter to keep the customers updated by posting regularly and sharing valuable information.
5. Increase sales
60% of a brand’s followers are more likely to purchase or recommend products after following the brand on Twitter1. Twitter is more than just a platform for your business to interact with people, but also a chance to increase sales and grow your revenue.