Having a LinkedIn company page shouldn’t be considered as something additional – it is a basic requirement that your marketing strategy needs! If you haven’t created one for your business, that’s your cue to do it. As a digital marketing agency, we want to give you some essential tips for using and growing your LinkedIn page to achieve the results you want.
You need followers to show your content!
We won’t shock you by saying that no matter how good and creative your content is, it would be completely pointless and effort-wasting if there is no one to see it. You need to be constantly looking for new followers on LinkedIn. Some ways to expand your audience and reach new viewers is by connecting your other marketing channels to your LinkedIn page – encourage visitors to check out your LinkedIn page, post a widget to it on your websites, add LinkedIn information to your email signature and business cards. You can even ask your employees and relatives to promote the company page on their personal accounts.
Keep your content relevant.
As our digital marketing agency has mentioned many times before, targeting is the key to the success of every marketing campaign. In order to achieve results from your consistency, you need to first determine and analyze who your audience is and what they want to see on LinkedIn. Once you have determined that, you will be able to create content tailored to your followers’ needs. Remember to share and publish content that is relevant to your followers instead of focusing on promoting your brand the whole time.
Be consistent by keeping up with a calendar.
Every digital marketing agency knows the importance of consistency. Publishing regularly is crucial for the success of every digital marketing campaign. We suggest you create a social media content calendar where you plan ahead what type of content will go out and when. Create the posts in advance and schedule them through some of the many tools available such as Buffer or Hootsuite. However, remember not to overdo it. You don’t want to push people away with sharing too many posts which can be considered as “spam”. Only post impactful things your followers can engage with!
Keep it interesting!
Posting the same thing over and over again is definitely going to put off your followers. People turn to social media to see something new, interesting and engaging, not things they have already seen. To avoid boring your followers, try diversifying your posts and creating a mixture of videos, visuals, article posts or any other relevant content. Just remember to be creative, you can even emphasize on any holidays and dedicate some content to them when the time comes. There are so many things to celebrate on social media now – find those which can tie well with your business and use them to entertain your audience.
LinkedIn offers many opportunities for companies and every digital marketing agency. Play it smart and take as much advantage of what is out there, be creative and watch your followers grow after following those tips. Stay tuned for our next articles with more useful tips!