Basic tips for using your LinkedIn page: Part 2

Digital Marketing
Oct 8, 2020

Appreciating the many opportunities LinkedIn offers to your business can be the key to a successful digital marketing strategy. If you have read part one of our list of basic tips for using your LinkedIn page, you must now know how to achieve the growth and engagement rates you want for your page. Keep reading to see some more useful tips to increase those results and put the foundations of long-term success.

It’s important to use tracking and analytics.

As mentioned in our previous article delivering relevant content is crucial to your page’s success. So, you need to know what your audience wants to see. The best way to understand that is by tracking the performance of past posts and analysing what has worked and what has failed to achieve the desired results. One way you can do that is through LinkedIn’s Company Page analytics where a digital marketing agency can evaluate the engagement on each post, identify trends, understand the demographics of your followers and learn more about the traffic on your page.

Nowadays tracking and analytics are of major importance to digital marketing and a very valuable source of information to those who know how to use it to their benefit. Other platforms are also offering businesses ways to improve their strategy by analysing their current results. Read more about The Facebook’s Pixel here.

Stay tuned for our upcoming blog post dedicated only to LinkedIn tracking and analytics!

Use sponsored ads.

LinkedIn, the same as other social media platforms, offer the option for launching your own sponsored ads. By promoting your own content, you will achieve better results compared to your regular posts because you can target a specific audience. There are many customization options when crafting your business ad on LinkedIn such as selecting the geographic range of the audience you want to reach and their age range. Furthermore, you can target people with specific interests and professions among many more!

Experiment with LinkedIn’s video and photo feature1.

We have been witnessing the growing popularity of video content across all social media platforms, so why not use it on LinkedIn too. Video is also five times more likely1 to drive engagement than other media types on LinkedIn. You can use LinkedIn’s filters and different text style features like the “Work High Five,” “Side Hustle” and “On the Air” filters to create some interesting content.

If you are struggling to come up with video ideas and need some inspiration, read our “8 video ideas” article and start creating!

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