Your Facebook guide to boosting posts

Boosting posts on Facebook will allow you to overcome the issues of never being able to reach all of your followers thanks to Facebook’s current algorithm. Investing in some posts boosting will let you reach both current and new followers, and generate leads and brand awareness. According to Facebook IQ, 1 in 3 people use the platform to look for recommendations and reviews. If you are a beginner in posts boosting, follow our guide to achieve the best results with this easy process.

Step 1
What post to boost and why? – Carefully consider what content will get the most out of your paid content boost. Pick something highly relevant that has already been tested and has received some organic reach. Think of it in this way – if it were you seeing the post, would you click on it?

Use eye-catching photos and fun-to-read contents to get attention. You can even use your boosted posts as a way to promote news or special discounts to our current and potential customers.

Step 2
Pick which type of promotion is right for you. Facebook offers a wide range of advertising platforms and objectives, so it is important to match the one that matches your business goals best. You can pick to grow awareness by promoting your business page, call people to action by including a customized button which will drive the conversation to your own page or a direct purchase or even to your separate website.

Step 3
Decide on your target audience. Luckily, Facebook gives you a lot of options to filter your paid boost including who your post will reach. Think whether you who exactly you want to reach and use the customise option to edit it. You can pick the age, gender, location and even interests. Take your time deciding on those metrics. It is very important to consider who are you aiming to reach and who is the most likely to engage with your business message, so you are not boosting posts in vain and reaching the wrong audience

Step 4
Select your desired budget and the duration of your campaign. Then confirm the payment, sit back, relax and watch your post’s reach grow.

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